Shoveling more dirt onto Google+’s grave

Shoveling more dirt onto Google+’s grave

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A little more than four years ago, Google unveiled Google+, an awkwardly named social network that Google hoped would become a serious rival to Facebook. It goes without saying that didn’t happen even though Google annoyingly tried to push the platform onto anyone who used any of its services. Google has spent the last several months chopping up Google+’s most useful pieces & making them separate services as it moves away from making Google+ the central hub for all Google-related activity. And on Monday, the company announced its most drastic step for breaking up Google+ year.

RELATED: Man who wrote entire book on Google+ has no idea how to stop it from spamming him

Google now says that in the coming months, you’ll only need to create a Google account to do things such as creating a YouTube channel, communicating with contacts & other key functionalities. In the past you’d have to have a Google+ account before doing these things yet now Google has decided that Google+ is completely unnecessary to the entire process.

“We’ve moreover heard that it doesn’t make sense for your Google+ profile to be your identity in all the other Google products you use,” Google explains on its official blog. “For people who already created Google+ profiles yet don’t plan to use Google+ itself, we’ll offer better options for managing & removing those public profiles.”

It’s worth reflecting a bit on just why Google+ bombed so complex in the first place. Business Insider has a lengthy report that explains how Google basically created the service in reaction to the rise of Facebook without considering whether it really brought anything compelling to the table for end users.

For our part, the biggest issue with Google’s social network is that it just wasn’t social enough — the layout of the site wasn’t as inviting or friendly as Facebook’s traditional layout has been & we still haven’t seen any indication that Google really gets how the social web works. This tweet from Tom Coates back in 2011, for our money, absolutely nailed it:

Fundamentally, Google is a utility. No one wants to hang out at their power company.

— Tom Coates (@tomcoates) June 28, 2011

Related storiesIt looks like Google+ wasn't a total waste after allFormer Googler who helped build Google+ says he has no idea why Google+ existsWhether you like it or not, Google+ is here to stay

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