Spotify announces beta launch of audience development tool for artists, self-serve 'Marquee' ads

Spotify revealed a range of new tools, including the extension of the Marquee, the introduction of a tool known as "Discovery Mode" in beta testing, the opening of the visual looping feature for the artists and plans to extend the Spotify for Artists app to available in 25 additional languages, as part of its news announced today in its live show.

Launched in 2020, Marquee is a tool that encourages artists and their teams to inspire their new releases by full-screen, free and paying subscribers' supported suggestions.

Spotify says that people who see a Marquee pop-up can save the song twice as much.

Now, Marquee will be open to artists as an instant purchasing experience, empowering their teams to book campaigns at all times as quickly as refreshing their artist profiles.

The self-serve function will start in the United States and is set to extend beyond North America to the United Kingdom this summer.

until rolling out more widely, Ireland, Australia and New Zealand.

Spotify is also releasing a preview of its Discovery Mode tool, which helps artist teams to pick the music that they want to prioritize, even by Spotify's tips.

This feature helped brands obtain higher royalty fees by extending the exploration in its pilot tests, the company reported.

It will also take zero initial budgets to launch.

Finally, Canvas, the art feature that exhibits visual loops when playing music, is now now open to all musicians.

Spotify linen

Credits for Image: Spotify

In addition to reports of the worldwide extension of Spotify to 85 international markets, the dashboard for artists will now be extended to provide support for 25 more languages.

"From providing new ways for artists to express themselves, to creating more chances to be discovered, to giving artists the ability to pitch their music for playlist consideration, we continue to iterate based on artist feedback, building new ways to surface artists to new fans," Spotify's Chairman of Marketplace Charlie Hellman said about the expansions.

"We’re seeing greater adoption of our tools by artists and labels of all sizes, and we’ve just scratched the surface of what’s to come," he said.

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