Reebok has just announced its Cotton + Corn initiative, which aims to produce shoes made using sustainable materials.
Once the shoes are worn out, they can be used as compost for a new batch of footwear.
Reebok plans to craft the sole using industrially grown corn, & to use the more familiar cotton material for the upper half.
Renewable sneakers are a tremendous step forward for the footwear industry, & Reebok assures us this is just the beginning.
We can expect to see these shoes on shelves after this year.
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Consumer DiscretionaryTechnology & ElectronicsReebok
Source: “Yahoo Finance”