Nestle strikes e-commerce deal with Alibaba in China

Nestle strikes e-commerce deal with Alibaba in China

ZURICH (Reuters) – Nestle SA has agreed a partnership with Alibaba in China to grow online sales, build key brands & offer new products, the Swiss food group said on Tuesday.

Nestle has introduced products including Nido milk powder, Damak chocolate & Nescafe Dolce Gusto BMW MINI coffee machines on Tmall.com, China's largest shopping website for brands & retailers, it said in a statement.

"Using Taobao.com, the country's largest shopping site overall, Nestle is expanding its distribution in rural areas," it added.

p> (Reporting by Michael Shields)Consumer DiscretionaryAlibabaChina

Source: “Reuters”

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