Google rallies as profit beats forecasts on ad revenue growth

Google rallies as profit beats forecasts on ad revenue growth

By Anya George Tharakan & Yasmeen Abutaleb

BENGALURU/SAN FRANCISCO (Reuters) – Shares of Google Inc rose nearly 12 percent after the Web search leader's profit beat forecasts for the first time in the last six quarters, boosted by strong advertising revenue & comments by its new chief financial officer on disciplined spending.

Google rallied to $673.50 in extended trading after closing at $601.78 on Nasdaq. That would mark an all-time high for the stock in regular trading if it closes at that level on Friday, adding roughly $40 billion to its market value.

p> Google remains the most valuable publicly traded U.S. company after Apple Inc.

Google's expenses rose 10 percent to $12.9 billion in the second quarter ended June 30 from the year-ago quarter, & remained at 73 percent of revenue, the company said on Thursday. But expenses only grew by $91 million from the first quarter, & as a percentage of revenue declined by 1 percentage point.

"The decline in quarter-over-quarter operating expenses reflects, in part, discipline in expense management and, in part, lower legal expenses than in comparable periods," CFO Ruth Porat told analysts on a conference call.

Google's stock rally moreover appeared to reflect Porat's comments. The stock was up a little over 7 percent after the close of regular trading & steadily rose during the call as she talked approximately keeping expenses under control.

Advertising revenue grew 11 percent to $16.02 billion from the year-ago quarter, while the number of ads, or paid clicks, rose 18 percent, the company said.

Advertisers pay Google only if a user clicks on one of its ads. "Cost per click," or the average price of online ads, fell 11 percent, yet was more than offset by the increase in ad volumes.

Google's ad revenue has been under pressure as consumers access its services on mobile devices such as smartphones & tablets, whose ad rates are typically lower.

The company's consolidated revenue rose 11 percent to $17.73 billion in the quarter. (http://bit.ly/1CGbMq5)

Net income rose 17 percent to $3.93 billion, or $4.93 for each Class A & B share, from $3.35 billion, or $4.88 per share.

Excluding one-time items, Google earned $6.99 per share.

Analysts on average had expected a profit of $6.70 per share, & revenue of $17.75 billion, according to Thomson Reuters I/B/E/S.

(Reporting by Anya George Tharakan in Bengaluru & Yasmeen Abutaleb in San Francisco.; Editing by Simon Jennings & Richard Chang)

Company EarningsGoogleadvertising revenue

Source: “Reuters”

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