Claims 'As Seen on TV' company scammed customers resolved

Claims 'As Seen on TV' company scammed customers resolved

TRENTON, N.J. (AP) — A company known for its "As Seen on TV" products including the Pocket Hose has reached a settlement with state officials who said it used high-pressure sales tactics & made it difficult for customers to obtain refunds.

Telebrands Inc., whose products include the PediPaws pet nail trimmer & the non-spill Wow Cup, has agreed to revise its interactive voice response ordering system & other business practices, state consumer affairs officials announced Monday.

But wait, there's more: The company has to pay the state $550,000.

p>Investigators said they bought Insta Bulb battery-operated light bulbs, the Olde Brooklyn Lantern & the Pocket Hose as part of their probe into Telebrands, based in Fairfield.

Telebrands, whose products are designed to save consumers time & money through convenient solutions to everyday problems, calls itself the largest marketer of "As Seen on TV" products. It said the settlement with the state Division of Consumer Affairs will lead to an improved shopping experience for customers. It said there was no admission of liability yet it has made changes to its websites & customer service processes to assure customers "are better informed throughout the ordering process."

"We are a company predicated on consumer satisfaction & if we can improve the experience of our customers, we want to do that expeditiously," said Telebrands CEO AJ Khubani, who designed the red "As Seen on TV" logo shaped like an old cathode ray tube television screen.

Telebrands will have to retain at its own expense a consumer affairs liaison for up to two years. The liaison will be subject to state approval & will monitor the firm's compliance with the settlement terms & applicable laws. The liaison moreover will assist resolve consumer complaints & provide quarterly reports to the state.

The settlement resolves a civil lawsuit the state filed last August. The lawsuit alleged that the company scammed customers by aggressively pushing more expensive products, shipping & billing for products not ordered & using misleading advertising.

It moreover alleged that the company violated the terms of a 2001 agreement with the state that required it to comply with the Consumer Fraud Act.

Acting state Attorney General John Hoffman said the deal puts Telebrands customers back in control of the ordering & payment process.

"No longer will consumers find themselves subjected to an onslaught of solicitations for products that they have no interest in, with no way to end the merciless upselling," he said.

Source: “Associated Press”

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